Eastern Middle Tennessee Association of REALTORS®

REALTOR® Trademark

When surfing the Web for real estate homepages, it's quite common to come across sites belonging to REALTORS^®. If you are looking to add your own electronic presence on the Internet, it is easy to get caught up in designing your own web page and choosing a domain name which will capture the attention of surfers and make you easily identifiable. REALTORS^® often want to use the REALTOR^® marks as part of their domain name or address to distinguish themselves, but they must keep in mind that there are rules governing proper use of the REALTOR^® marks that must be adhered to at all times regardless of the media used. These rules are found in the National Association's Membership Marks Manual, a reference manual explaining proper use of the REALTOR^® marks including examples of correct and incorrect uses. Here is a brief list of the principle rules affecting use of the REALTOR^® marks in domain names:

1. The term REALTOR^®, whether used as part of a domain name or in some other fashion must refer to a member or a member's firm.

2. The term REALTOR^® may not be used with descriptive words or phrases. For example, Number1realtor.com, numberone-realtor.com, chicagorealtors.org or realtorproperties.com are all incorrect.

3. For use as a domain name or e-mail address on the Internet the term REALTOR^® does not need to be separated from the member's name or firm name with punctuation. For example, both johndoe-realtor.com and johndoerealtor.com would be correct uses of the term as a part of domain names and jdoe*realtors@webnetservices.com and jdoerealtors@webnetservices.com are both correct uses of the term as part of an e-mail address.

4. The REALTOR^® block R logo should not be used as hypertext links at a web site as such uses can suggest an endorsement or recommendation of the linked site by your Association. The only exception would be to establish a link to the National Association's web site, REALTOR.org, or its official property listing site, REALTOR.com.

The public has adopted the use of all lower case letters when writing domain names, even those containing trademarks. Therefore, for purposes of domain names and internet addresses only, there is an exception to the rule on capitalization of the term REALTOR^® and it may appear in lower case letters.

Whether you use traditional print media or the Internet, it is essential to use the REALTOR^® marks in accordance with the rules and guidelines of the National Association. The REALTOR^® marks should only be used to denote membership in the NATIONAL ASSOCIATION OF REALTORS^®.

Source - REALTOR.org

Eastern Middle Tennessee Association of REALTORS® EMTAR Shall Be The Catalyst For Our Members Continued Success Throughout the 21st Century
~ LAST NAR Code of Ethics Class for 2008 will be Nov. 13th ~ Make Your Reservations for the Dec. 11th Installation Luncheon by Dec. 8th ~ Check Your Education Hours ~ Do Not Forget to Get Your Required NAR Ethics & TREC Core Course Completed ~ Company Store Now Viewable Online ~

Home	REALTOR® Resources		Affiliates	Consumers	Your Association	CALENDAR

Events Post an Event Calendar Education Calendar Class Description Earn a Designation TAR Virtual University 2008 GRI Schedule Check Your Hours Association Roster REALTOR® Companies REALTORS® By Name Affiliates Members Roster Contracts & Forms Transaction Desk InFORM Tool 2008 Form Changes Legal Resources Code of Ethics Ethics Compliant Instructions Ethics Compliant Form Arbitration Instructions Arbitration Form Interplead Instructions Interplead Form TREC Transfer Form TREC Complaint Form TAR Legal Hotline Get Involved NAR RPAC TAR RPAC NAR Voter Voice EMTAR Committees Real Estate 101 Fair Housing TREC Statutes & Polices Glossary Code of Ethics Official Real Estate Manual REALTOR® Pledge REALTOR® Trademark REALTOR® Safety In the News Association Newsletters NAR News TAR News NAR Governmental Affairs TAR Governmental Affairs The Washington Report Real Estate Intelligence Report Realty Times Inman News Real Estate Profiles Awards of Excellence Qualifications Application REALTOR® of the Year Humanitarian of the Year Twenty Year Recognition Life Member Honorees Decade Member Honorees Diamond Member Honorees Platinum Member Honorees Gold Member Honorees Silver Member Honorees Banquet Sponsors Area Schools Wilson County Schools Lebanon Special School Dist. DeKalb County Schools Smith County Schools Wilson County School Board Smith County School Board DeKalb County School Board Metro School Board Area Private Schools Area Utilities Links of Interest Company Store REALTOR® MLS Tax Inquiry EMTAR 2588 N. Mt. Juliet Road Mt. Juliet, TN 37122 615.758.9851 615.773.1738 Equal Housing Opportunity		REALTOR® Trademark When surfing the Web for real estate homepages, it's quite common to come across sites belonging to REALTORS^®. If you are looking to add your own electronic presence on the Internet, it is easy to get caught up in designing your own web page and choosing a domain name which will capture the attention of surfers and make you easily identifiable. REALTORS^® often want to use the REALTOR^® marks as part of their domain name or address to distinguish themselves, but they must keep in mind that there are rules governing proper use of the REALTOR^® marks that must be adhered to at all times regardless of the media used. These rules are found in the National Association's Membership Marks Manual, a reference manual explaining proper use of the REALTOR^® marks including examples of correct and incorrect uses. Here is a brief list of the principle rules affecting use of the REALTOR^® marks in domain names: 1. The term REALTOR^®, whether used as part of a domain name or in some other fashion must refer to a member or a member's firm. 2. The term REALTOR^® may not be used with descriptive words or phrases. For example, Number1realtor.com, numberone-realtor.com, chicagorealtors.org or realtorproperties.com are all incorrect. 3. For use as a domain name or e-mail address on the Internet the term REALTOR^® does not need to be separated from the member's name or firm name with punctuation. For example, both johndoe-realtor.com and johndoerealtor.com would be correct uses of the term as a part of domain names and jdoe*realtors@webnetservices.com and jdoerealtors@webnetservices.com are both correct uses of the term as part of an e-mail address. 4. The REALTOR^® block R logo should not be used as hypertext links at a web site as such uses can suggest an endorsement or recommendation of the linked site by your Association. The only exception would be to establish a link to the National Association's web site, REALTOR.org, or its official property listing site, REALTOR.com. The public has adopted the use of all lower case letters when writing domain names, even those containing trademarks. Therefore, for purposes of domain names and internet addresses only, there is an exception to the rule on capitalization of the term REALTOR^® and it may appear in lower case letters. Whether you use traditional print media or the Internet, it is essential to use the REALTOR^® marks in accordance with the rules and guidelines of the National Association. The REALTOR^® marks should only be used to denote membership in the NATIONAL ASSOCIATION OF REALTORS^®. Source - REALTOR.org				Happening This Week
						Monday, November 17th No Events Planned at this Time Tuesday, November 18th No Events Planned at this Time Wednesday, November 19th REALTOR Dessert & Coffee Hosted By: Brandi Tilton 1:00 - 3:00 (details) Thursday, November 20th No Events Planned at this Time Friday, November 21st No Events Planned at this Time
Copyright 2007-2008. Eastern Middle Tennessee Association of REALTORS®. All rights reserved. Site created & maintained by Monica Doll - questions or suggestions please contact me